DESIGN GOALS
The design goal is to create a solution for the target group that relives the following:
Painpoints:
They are not interested in politics, they "do not care" and are very apathetic towards politics
They are not "aware" of the impact they have on the society and voting.
They are in transition in their personal lives and "do not know" about local elections
They sometimes have easy access to voting but "do not utilize" it
They are at times "influenced" by family and friends to vote or not
NEEDS
The following needs were found from the target group interviews
They "want to make a difference" in the society and they have certain issues that they care about
They are trying to become a part of the society, and "create roots" where they begin jobs
They want to "be proud" that they contribute
They "want to find" a candidate that aligns with issues important to them
USER PERCEPTIONS
It was uncovered that the following is important for the well-being of the target group
That they make a connection to the society
They are growing roots
They are contributing to issues affecting them
Aesthetic attributes discovered that are important to them :
Simple, clean and pleasing to eyes,
Has an edge to set it apart, make it exciting
Social attributes discovered :
They leave with social satisfaction​
Ease of use : they need to be easy, otherwise they will not think it is worth their time
Physical attributes that the solution MUST contain :
the solution will solve that pain points of needing a solution to be easy to use and satisfying​
It will be free, fun and take minimum amount of time
It will be shareable and needs to gain popularity, possibly even gaining celebrity support
Functional attributes that needs to be accommodated :
Not only does the solution have the possibility to become viral, it is necessary and that is why the solution should be as shareable as possible
It needs to be easily shareable across all media platforms, including all social media
It should not show any bias towards a particular candidate or political party
CONSTRAINTS
Following constrains were discovered from the process for the solution development
needs to be completed by the upcoming presidential elections
has certain regulatory concerns like :
privacy must be the top concern when creating the solution and its shareable ​attributes
It must be unbiased and all who participate in creating the offering must also be unbiased
It must be free for all users, which also means that all money used to create the offering must be "clean money"
It must be a separate entity from the US government